Saturday, February 20, 2010

Driving Deluxe

the bad news for all potential car buyers is that the price of crude oil has now topped $147 a barrel,which means hikes in fuel prices is only a matter of time.The good news is that India leads the world in the growth of rate of dollar millionaires.At last count ,these exceeded 100000 and were growing at 21per cent per year.These are buyers who took for Rs. 50-lakh car,and don't lose sleep over fuel prices.
If India is a poor nation ,can there be a market for so many sinfully expensive cars?
It is hard to believe the transition taking place in the land of Gandhian thrift and socialistic simplicity.But , as the marketers are themselves discovering to their surprise,the business of luxe is more than a reality than a dream now.

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