Yahoo ! gets personal
Yahoo ! wants to be the center of what consumers do everyday, giving them the means to be everything they want to be . " We want to be add the center of people's online lives, " says Yahoo! India's MD Arun Tadanki. What that means is your ability to customise the home page the way he wants to and access any website, including competing ones, without having to get out of the Yahoo ! home page.
Yahoo! has been among the most proactive brands to bring the consumer in to define it. The ongoing 'It's You' ad compaign is the culmination of the brand's decision to be just what the consumer wants it to be for him or her.
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